Paige Marchand
Manager, Product & Digital Marketing, Access Credit Union
Career:
Start in the financial services industry: 2012
Start in the credit union system: 2018
In high school, Paige wasn't sure what she wanted to do next. She knew she needed to do something that allowed space for her creativity but hadn’t settled on what that could look like by graduation.
Paige chose to take a year off after graduation to consider where her passions lay. She moved into her own apartment and found full time work at a food distributor in customer service and administration. Once out on her own, she realized it would be nearly impossible to afford both university and lodging costs, so she continued down the path of working her way up. Through hard work, support from leaders in various organizations, and a little luck, she began her first marketing position in 2009.
Paige continued to push herself to learn more and advance through her career. She came to work in financial services marketing in 2012 and has continued down that path since, joining Crosstown Civic Credit Union in 2018 as a Marketing Specialist. Following the merger between Crosstown Civic and Access in 2021, she took on her current role as Manager, Product & Digital Marketing, where she now leads an incredible team.
A typical day:
Paige says her days are never the same, which she loves. It depends on what's happening in the organization at any given time. As her team is responsible for deploying both internal and external communications when changes, challenges, or issues arise, their day must be fluid.
In her position, Paige spends a fair amount of time in meetings, as either herself or another member of her team is deployed to various organizational projects in addition to their day-to-day responsibilities. Otherwise, Paige is coaching her team to continue progressing their skills and career path, working with them on digital marketing strategies, product and service enhancements/development, and supporting the organization's communications needs.
Continuous learning and improvement:
Paige says her preferred method of learning is by experience. She is a hands-on, can-do individual. She has a difficult time learning from reading or participating in webinars, preferring to jump into tasks and initiatives headfirst to learn from experience, mistakes, and her own research.
That said, Paige participates in as many in-person learning opportunities as she can, including conferences, think tanks, networking, etc. and finds she can often learn more from others than from any structured program. She also ensures she is constantly honing her skills by staying current with new marketing trends and consumer habits through self-directed programming in her chosen field.
Keys to success:
Paige’s keys to success are hard work and sheer determination. She says when you don't have the credentials behind your name that come with a university education, you have to work to earn respect the hard way and be prepared to get your hands dirty, take your lumps.
Recommended reading (or other resources) for young leaders:
Paige highly recommends the entire eLEAD program with Sandra McDowell. She says Sandra does an amazing job of teaching in a way that resonates and stays with you and she learned a lot about compassionate leadership through her programs.
Guiding principles:
Honesty: Be honest, always. Be honest if you don’t understand something. Be honest when you don’t agree with something, and why. Be honest with yourself. If something isn’t working for you, only you can change it.
Curiosity: Be curious, ask questions. The only stupid question is the one not asked.
Flexibility: Be adaptable, be willing to flex and change and grow. Don’t be afraid to try new things and make mistakes (that’s how you learn). Learn by osmosis (experience), learn from those who came before you but with fresh eyes, be open to new ideas.