More Cheese Less Whiskers
Podcast by Dean Jackson
Description:
The story behind starting this podcast goes back to the 'Yellow Pages Roulette' episode of the I Love Marketing podcast I do with my good friend Joe Polish. Every year when the Yellow pages arrives at my office, Joe and I get on the phone with Joe, we randomly pick pages out of the Yellow Pages and start brainstorming, applying the 8-Profit Activators to the business on that page.
These shows quickly become among the most popular and I started thinking wouldn't it be cool if instead of brainstorming ideas for this random business we were actually brainstorming and hatching 'Evil Schemes' for your business.